Are corporate values important?

Are corporate values important?

Values are the deep-seated beliefs under which each of us conduct our daily lives. To the best of my knowledge, corporations began articulating their values back in the seventies.  In essence, the values of an organization should reflect their cultural norms and...
Do you know where your audience is?

Do you know where your audience is?

These days, communications people are almost always challenged to develop a social media strategy.  Sometimes, that’s all clients actually want.  I have a different take – I like a communications strategy that first and foremost identifies the “audience” for the...
Lies and surveys

Lies and surveys

From the very earliest days of my career, I have had a hand in doing consumer research.  Back then, I learned the value of developing research that provides actionable insights.  We agonized over the wording of questions, debated the value of asking certain questions,...
Is the business card still needed?

Is the business card still needed?

This week, I am going to a conference.  I am taking lots of business cards with me – even though this is a social media conference.  So, my answer about whether the business card is needed, is a definite yes. In fact, The business card says a lot about its...
Tips to get your news to breakthrough

Tips to get your news to breakthrough

As a communications person, I am often asked how to breakthrough the noisy news environment to be noticed. Of course as David Brinkley once famously said, “the news is what I say it is”.  So the first thing clients need to know is that their news is not the only...
The importance of gut feelings

The importance of gut feelings

There are some decisions I make really quickly and there are others over which I agonize. The difference between which ones are which, isn’t about the size of an investment or the complexity of the situation, it is my gut. How does it play out?  I have made the...
Communications on Ice

Communications on Ice

I am watching Canada’s Curling classic, The Scotties Tournament of Hearts, this week. Success in curling requires a high degree of technical skill but the top teams have another thing in common – strong communications within the team. Make the plan: Before each rock...
Measure for success

Measure for success

Communicators are typically not excited by data.  In fact, most of the ones I know will be ready to turn heel and head for the hills screaming if you ask them to get involved in databases.  However, this is the age of data mining and communicators, like other...
R E S P E C T – Three simple rules

R E S P E C T – Three simple rules

I may have an old-fashioned view about respect.  In some ways, I guess I have become a curmudgeon. Why?  In this hedonistic society, people generally do what’s right for them and live their lives to achieve self-fulfillment on their terms.  Unfortunately, that often...
Awards, awards, awards

Awards, awards, awards

Well, the Golden Globes have started off another awards season and countless other award shows will follow – it is time for me to declare that I am not a fan of awards. I will never get to “thank the Academy” but I am involved in judging several professional awards...
Will the internet be our history?

Will the internet be our history?

I like watching documentaries. Recently I watched one about the Beatles and one about the Kennedy assassination regarding theories about how many bullets/shooters, etc. I lived through Beatlemania and remember the Kennedy assassination. In the 60s, film was expensive...
10 Tips for surviving a reputation hit

10 Tips for surviving a reputation hit

Reputation management is a particular passion for me.  I help my clients become reputation resilient by thinking about how they will prevent incidents, mitigate damage and rebuild their reputation.  Here are 10 tips for reputation management from Jamie Watt from...
Stop the ride, I want to get off

Stop the ride, I want to get off

It is that time of year when we all feel rushed and harried.  There are parties to attend, presents to buy and – there’s work to get done.   It is no wonder that many of us just want to “stop the ride”. Of course none of us can stop the ride...
Be at your happy best – work to your strengths

Be at your happy best – work to your strengths

A strength is the combination of natural talent, hard work and a deep satisfaction. It is doing what you love to do, work that energizes you and work in which time seems to pass without notice. All of us have strengths and when given the opportunity to apply our...