Our THOUGHTS.
PERSPECTIVES.
MUSINGS.
Would I lie to you?
Not all crises are self-inflicted
In July, the WHO made noise about aspartame as a carcinogen. This isn't the first time asparatme has been the subject of controversy, nor will it be the last. The truth is that if we look hard enough we can find any number of carcinogens in our food supply. The key...
Presentations do NOT begin with PowerPoint!
When you get asked to make a presentation, do you open PowerPoint and start selecting and re-ordering slides from old decks? You are not alone. The process is labour intensive, time consuming, and doesn’t necessarily achieve results. It doesn’t have to be that way....
Make your crisis messages “media proof”
Especially in times of crisis when speed and accuracy are of paramount important, it is critical that your message can be delivered through layers of the organization without misinterpretation. In other words make your message 'media proof". Inside the organization,...
Leaders needed
It’s been a crazy few months. Our world has changed dramatically. As we close out the year, we are watching; our neighbours to the south heading into a critical election, the rise of anxiety and concern over our economy, the chase for a vaccine that might give us...
Building resilience
In my book, Stuff Happens, I use the resilience cycle to demonstrate that organizations need to be in a continuous cycle of preparation, management and recovery to become resilient. Crises have lifecycles. Being able to communicate effectively with stakeholders...
Proud to be Canadian
Often those who live outside North America think that Canadians and Americans are the same. The COVID19 pandemic is a stark example of how different we really are. My friend, Pierre Pettigrew summed it up for me one day like this: Canada = Peace, order, and good...
Do Professional Designations have value?
I own an alphabet soup’s worth of designations (not counting my degrees and a couple of designations I dropped): P. Eng.: Registered Professional Engineer ABC: Accredited Business Communicator MC: Master Communicator (an honour bestowed on me by IABC) As my career has...
If you want to win, it helps to have swagger.
Throughout my life I have been interested in sports so watching the Olympics holds certain appeal for me. Higher. Faster. Stronger. The media loves to find the human-interest stories behind the athletes and show how each overcame adversity to be among the best in the...
Why Finding Your Niche Can Accelerate Your B2B Lead Generation
Do you struggle to generate quality leads for your business? While many of us in the B2B consulting space rely on referrals and word-of-mouth, at some point the well dries up or our business lives too much in the feast and famine cycle. For your business to be...
Who We Are
JAd’E Communications counsels organizations and executives to help them communicate strategically and effectively. We focus on providing pragmatic advice and executing tactics to get the results you desire.