Our THOUGHTS.
PERSPECTIVES.
MUSINGS.
Make your crisis messages “media proof”
Especially in times of crisis when speed and accuracy are of paramount important, it is critical that your message can be delivered through layers of the organization without misinterpretation. In other words make your message 'media proof". Inside the organization,...
Leaders needed
It’s been a crazy few months. Our world has changed dramatically. As we close out the year, we are watching; our neighbours to the south heading into a critical election, the rise of anxiety and concern over our economy, the chase for a vaccine that might give us...
Building resilience
In my book, Stuff Happens, I use the resilience cycle to demonstrate that organizations need to be in a continuous cycle of preparation, management and recovery to become resilient. Crises have lifecycles. Being able to communicate effectively with stakeholders...
Proud to be Canadian
Often those who live outside North America think that Canadians and Americans are the same. The COVID19 pandemic is a stark example of how different we really are. My friend, Pierre Pettigrew summed it up for me one day like this: Canada = Peace, order, and good...
Do Professional Designations have value?
I own an alphabet soup’s worth of designations (not counting my degrees and a couple of designations I dropped): P. Eng.: Registered Professional Engineer ABC: Accredited Business Communicator MC: Master Communicator (an honour bestowed on me by IABC) As my career has...
If you want to win, it helps to have swagger.
Throughout my life I have been interested in sports so watching the Olympics holds certain appeal for me. Higher. Faster. Stronger. The media loves to find the human-interest stories behind the athletes and show how each overcame adversity to be among the best in the...
Why Finding Your Niche Can Accelerate Your B2B Lead Generation
Do you struggle to generate quality leads for your business? While many of us in the B2B consulting space rely on referrals and word-of-mouth, at some point the well dries up or our business lives too much in the feast and famine cycle. For your business to be...
Rapido – a power tool for communication
Recently, I was introduced to a new type of presentation format by my friend and fellow professional communicator Martha Muzychka. She calls it ‘Rapido’. I call it a power tool for communication. Rapido works because it is very strictly timed. Each presenter gets...
Can I have a moment of your time?
Most executives are busy people. They are often seen running (literally) from meeting to meeting. Those meetings are typically scheduled by an equally busy and often super savvy assistant who knows who to make time for and how urgent the meeting is. One of my former...
Me and my calendar
I am obsessed with my calendar because I have an extreme case of FOMO. When a notice arrives or a request comes in for me to attend something. My immediate reaction is to go to my calendar – I check whether I am available, put the date on the calendar and file the...
Who We Are
JAd’E Communications counsels organizations and executives to help them communicate strategically and effectively. We focus on providing pragmatic advice and executing tactics to get the results you desire.