Our THOUGHTS.

PERSPECTIVES.

MUSINGS.

Do you know where your audience is?

Do you know where your audience is?

These days, communications people are almost always challenged to develop a social media strategy.  Sometimes, that’s all clients actually want.  I have a different take – I like a communications strategy that first and foremost identifies the “audience” for the...

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Lies and surveys

Lies and surveys

From the very earliest days of my career, I have had a hand in doing consumer research.  Back then, I learned the value of developing research that provides actionable insights.  We agonized over the wording of questions, debated the value of asking certain questions,...

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Is the business card still needed?

Is the business card still needed?

This week, I am going to a conference.  I am taking lots of business cards with me – even though this is a social media conference.  So, my answer about whether the business card is needed, is a definite yes. In fact, The business card says a lot about its...

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Who We Are

JAd’E Communications counsels organizations and executives to help them communicate strategically and effectively. We focus on providing pragmatic advice and executing tactics to get the results you desire.

Learn more about JAd’E and Jacqui d’Eon