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The velvet hammer

The velvet hammer

One of the skills I seem to have developed is writing “velvet hammer” prose.  By that I mean writing letters, announcements, greetings, directions, etc. that are simultaneously kind (the velvet) and direct (the hammer).  Lawyers love to use hammers.  In my experience,...

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FAIL – my new favourite acronym

FAIL – my new favourite acronym

It may not be new to others but it was new to me today when I heard it. FAIL. It stands for the future always involves learning. Since the school year is drawing to a close for many this month, I thought I would share some valuable life lessons from my school days.  I...

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Free speech

Free speech

Last month Ellen Degeneres celebrated the 20th anniversary of her coming out on national TV. It was a big deal then and deserves being marked as an important milestone.  On her anniversary show, she talked about the importance of being able to be her authentic self...

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My top 10 tips for writing emails.

My top 10 tips for writing emails.

I spend a lot of time writing and responding to emails. According to many accounts, email is a dying medium.  For me, that jury is still out deliberating – they are probably with the paperless office jury.  So, while we await the verdict, here are my top 10 tips for...

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Basically…

Basically…

There are words and phrases that irritate me when I hear them in speech.  Words like ah, uhm, eh, you know, so, whatever, fine - I could go on. But the one that has me ready to wretch is “basically”. When I listen to an interview, I often hear the interviewee start a...

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Do you know where your audience is?

Do you know where your audience is?

These days, communications people are almost always challenged to develop a social media strategy.  Sometimes, that’s all clients actually want.  I have a different take – I like a communications strategy that first and foremost identifies the “audience” for the...

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Who We Are

JAd’E Communications counsels organizations and executives to help them communicate strategically and effectively. We focus on providing pragmatic advice and executing tactics to get the results you desire.

Learn more about JAd’E and Jacqui d’Eon