Are corporate values important?

Are corporate values important?

Values are the deep-seated beliefs under which each of us conduct our daily lives. To the best of my knowledge, corporations began articulating their values back in the seventies.  In essence, the values of an organization should reflect their cultural norms and...
Do you know where your audience is?

Do you know where your audience is?

These days, communications people are almost always challenged to develop a social media strategy.  Sometimes, that’s all clients actually want.  I have a different take – I like a communications strategy that first and foremost identifies the “audience” for the...
Lies and surveys

Lies and surveys

From the very earliest days of my career, I have had a hand in doing consumer research.  Back then, I learned the value of developing research that provides actionable insights.  We agonized over the wording of questions, debated the value of asking certain questions,...
Communications on Ice

Communications on Ice

I am watching Canada’s Curling classic, The Scotties Tournament of Hearts, this week. Success in curling requires a high degree of technical skill but the top teams have another thing in common – strong communications within the team. Make the plan: Before each rock...